Nicola specialises in helping business leaders create accelerated growth and scalability in their sales function.
She has published two international bestsellers, which have been translated into 16 languages and her hotly anticipated third book is due out later this year. Nicola is constantly invited to speak at international conferences and her firm, Company Shortcuts was a finalist in two categories at the prestigious BESMA (British Excellence in Sales & Marketing Awards) in 2016, making the finals in the ‘Best sales trainer in the UK’ category, and 'Best Training centre’.
Nicola herself is a past winner at the North East Women Entrepreneur of the Year Awards in 2012, is a Fellow of the ISM (Institute of Sales Managers) and most recently has been added to the Smith & Williamson Power 100, which celebrates the top 100 individuals who help shape policy, champion, mentor, support and promote entrepreneurs and entrepreneurship in the UK.
Originally from a blue-chip background, Nicola held senior sales positions at American Express, Procter & Gamble and Gucci, before switching her focus, initially to a scaleup business where she was part of the management team that successfully scaled and exited, before starting her own consulting firm in 2004.
She’s brilliant at combining theory with practical tools and templates that business owners can take away to use directly in their own businesses and with their own teams to build a profitable and scalable Sales Engine for their own company.
1. Building a Sales Engine for Growth
During this high energy and practical sales acceleration presentation for business owners and sales leaders, Nicola walks you through the four key principles of S.A.M© (The Sales Acceleration Model), the sales growth methodology that has added an average of +140% to the Net Profit of Company Shortcuts’ clients.
By following her guiding principles, a business that is struggling to build scale in their sales operation, or a business who is experiencing organic fast revenue growth but at the expense of margin protection and consistent customer experience, or one who is frustrated with flat sales growth and profit results; can and will achieve accelerated growth.
2. Sales Teams 2.0 – The new Sales & Marketing Eco-system
The landscape of sales & marketing has changed. Digital advancements have disrupted the buying cycle and most businesses are ill-equipped to understand or manage a buyer’s needs as they engage with you.
Based on the latest research, Nicola will summarise the changes in buying behaviour against the four main types of buyers, before outlining how to structure, recruit and build a sales team fit for ‘The Age of the Customer’.
3. Sales Secrets© – The sales skills everyone in your business should know
It’s unusual (in the UK specifically) for individuals to want to be labelled as ‘in sales’, yet everyone in your business needs to understand their contribution towards revenue generation and profit protection, yet most have never been trained in the most basic fundamentals of selling.
Would everyone in your business know how to spot an opportunity, how to engage them, qualify them or what to do next? Nicola’s simple sales structure and techniques will enable you to empower your people and embed into your business the ethos that ‘sales is a culture – not a department’, ensuring everyone is equipped with the skill set to drive sales growth.
4. Stiletto Leadership
A fun and engaging keynote, underpinned by real research and latest thinking, peppered with anecdotes and real-life stories Nicola will share why we should celebrate the natural differences of masculine and feminine leadership, and specifically for female delegates, why they should tap into their feminine strengths to achieve their ambition, build teams and empower others.
Inspired by Nicola’s personal stories and tales of mistakes she’s made, the impacting consequences and the successes she’s created by applying her own Stiletto Leadership style.
5. Design the life you want, don’t settle for the life you have – (specifically for teenagers & young adults)
Nicola donates a number of days per year to work with www.speakers4schools.org where she delivers this inspiring and uplifting keynote to young people at their school. Nicola is able to share her experience of growing up in a North East steel town where ‘The Company’ closed in 1980, at the same time the region was decimated by the simultaneous loss of coal mining and shipbuilding, plunging the area into abject poverty but more sadly wiping away all hopes and aspirations of a generation.
Her story of how, from an early age, she decided not to be limited by or defined by the lack of opportunities or self-limiting mindsets of many of her peers is an important message that Nicola is passionate about sharing with young people as they themselves begin to make decisions in their own lives.
What the clients say:
“When it comes to sorting out your sales strategy Nicola Cook is the real deal; seriously knowledgeable, massively experienced, high energy, clear, generous, engaging and fun. She’ll relate immediately to your delegates, their business issues and, with laser focus, show you where to put effort into your Sales Engine for the best possible return. Book her.”
Karen Gray, ACE Chair
“The event was a roaring success and met all of the objectives that we set. It provided the right mix of support and challenge for both individuals and also the group as a whole. I know that a number of people moved out of their comfort zones and stepped up to the challenges that you set.”
Mandy Rutherford, Group Head of Learning & Development, Kingston Communications Plc
“We found Nicola to be very down to earth, this suited our audience perfectly.
Nicola engaged our audience immediately through her energetic delivery style and was able to break down the concepts she covered in to chunks that could be easily absorbed.
The feedback we received on Nicola’s session was extremely positive. 92.5% scored Nicola as an excellent speaker.
We highly recommend Nicola as an event speaker.”
Laura Nelson, Operations Director, RTITB
“Listening to you speak re-enforced my beliefs towards women in business and helped me accept that having a business that is part of who I am & is not a negative. Quite the contrary! Thank you for the inspiration!”
Ellen Green, Co-Founder, Blue Badge Company
“Totally exhilarating! I feel totally empowered. Nicola is full of energy and fun and is a great leader.”
Captial Shopping Centres Plc delegate
“WOW, what a massive kick up the b*m. Literally energized me into taking our business to another level.”
Maccine Hall, Director, Designs Unique