Adam studied as a concert violinist, but on sustaining an injury had to “get a proper job” and after a brief dalliance with sales has been in marketing ever since, for the last 10 years specialising in social media.
His background in marketing gives him a very sceptical attitude towards social media and how it is implemented by businesses often asking the question “how do you know” and this pragmatic approach has helped him to deliver some spectacular turnarounds in organisations’ social media success.
In the last decade or so he has worked with organisations of all sizes from micro businesses to household name global megabrands and governments all over the world. He is recognised as an international thought leader on social media strategy and implementation and regularly gives “expert opinion” in the press and on television about social media and its impact on business and society.
Adam is a prolific writer and has contributed to and written hundreds of published articles and white papers and is a sought-after speaker and panellist at corporate and industry events.
In 2013 Pearson published Adam’s first book the bestseller “Brilliant Social Media” which was the first internationally published book about business to business social media, earlier this year it was reprinted for the India market.
Adam has a relaxed and engaging style and his humorous delivery and welcomes questions and interruptions from the audience makes sure that everyone leaves with fresh ideas that they can begin to implement to make a difference.
Your personal brand in a digital world
Why advertising is dead
Social media - why your business just doesn’t get it
Why dominating in social media takes no skill
What the audiences say:
[he] has a very calm, decisive and informative delivery style that engages with the audience. You cant help but lean-in and want to know more as Adam communicates his immense knowledge of all things social
Alec Blacklaw - BIP Conference
I am so glad that eventually I managed to make this happen and get Adam to speak in front of our sales team.
It went very very well and Adam was just amazing. It is shame he could only do 1 hour this time. But I have got more plans to get Adam in again to speak to other SAP sales teams for sure. I also think the whole marketing team should be re-educated by Adam again too...
SAP Sales Team Event
From day one I am impressed with Adam’s experience in the social domain. He trained the team which resulted in many enthusiastic colleagues
Tinky Bart - Corporate-event
...inspire, engage, and educate both individuals and organisations about the world of Social Media
Luc Gautier - Oracle Inc
They say you save the best to last. Adam stepped in to an EGN meeting of high level Sales Directors at short notice to speak and advise on Social Media...Adam was engaging, challenging and fun.
Steve Songaila - Executive Global Network
In the Media:
Adam is frequently asked to appear for his expertise in the media, here he is on a recent BBC News item on Fake News.